LiquidLuma’s photography at Times Square
For LiquidLuma Fine Art Photography, it’s a dream come true. This
Miami-based studio acquired the coveted place of all advertisers,
New York City’s Times
Square, just answering
Dell’s call to action - “What
does your business believe
in? The answer to this
question led to the
company being featured in
an ad on New York’s City’s
Times Square among other
deserving small businesses.
Dell gave its small business
customers an opportunity
to compete for a spot on
a giant Times Square
billboard and requested
that aspiring companies submit one image that best represented
their business and to finish the sentence “We believe...” LiquidLuma’s
photo and statement “We believe great photography happens
naturally” won Dell’s ad spot alongside some 100+ small businesses
nationwide.
According to Terrence Conley of Liquidluma, “The photography is
not forced; it’s discovered. The most challenging part was selecting
the right photo from our extensive portfolio. Ultimately the image
of a young Cambodian girl best illustrated our philosophy and got
Dell’s vote.”
