McDonald’s campaigned to celebrate
Australia’s iconic colloquialism
Recently McDonald’s (or Macca’s as it is fondly known in Australia) has celebrated the iconic colloquialism Down Under by changing the spelling of its menu items to match the country's unique use of the English language. Across the nation, the posters created by DDB Sydney pay tribute to the Aussie take on classic Macca’s menu items, inviting people to celebrate with a Bakeneg Mugmufn, DDB Sydney. Chief Creative Officer Ben Welsh, Executive Creative Director Tara Ford, Head of Art Noah Regan, Art Director/Copywriter Noah Regan and Copywriter Matt Chandler were behind the creation of the stunning campaign.
Fourways Mall promotional campaign
on bus shelters and taxi ranks
Fourways Mall, which in the north of Johannesburg, is a shopper’s haven as well as fun lover’s venue of choice, has turned to OOH media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign on bus shelters and taxi ranks in the surrounding area to grab the attention of commuters. These locations are the key as their proximity to the mall greatly increases the chances of a mall visit directly after experiencing the visual elements of the campaign. The Fourways Mall creative is dominated by a bright pink background and features an animated ‘family’ riding a rollercoaster, with the invitation to mall visitors to ‘Play@4WM’. Fully wrapped bus shelters are being used as a means of attracting shoppers from surrounding areas to the mall as new shops open.
Vodacom partners with Street Network
for fibre offering campaign around Cape Town
Vodacom recently partnered with Street Network, an advertising and marketing solutions company, to drive awareness in Cape Town of the mobile service provider’s fibre offering. The mobile service provider has embarked on the awareness campaign that sees it rolling out a thought-provoking execution across a number of strategically-located bus shelters along popular routes in the Mother City, targeting commuters as they make their way to and from work, shopping and leisure activities.
As prices of fibre and data come down, the demand and competition for consumer spend is ever increasing, and the Vodacom Fibre offering is compelling, with high-speed broadband coverage in all major provinces. Street Network provides an ideal advertising medium from an audience and geographic coverage perspective, in addition to enhancing the value of a campaign and speaking directly to a targeted audience.
life-size 3D African elephant in Birmingham
Andesign, a popular large-format printer in Birmingham, has used Massivit 1800 3D printer to produce a stunning 3.5m-high x 2m-long African elephant that has been installed on the front of its building. Once printed, the impressive mammal was given a coat of paint and can now be seen smashing through the wall of the company’s premises located in the town of Sutton-Coldfield, around seven miles north-east of Birmingham City. The creation serves as a permanent fixture to underscore Andesign’s ability to get its customers noticed with high-impact creative projects.
Drytac SpotOn Floor 200 on tennis court
Space within the Core Shopping Centre at Calgary in Canada has been transformed into a tennis court using award-winning specialist floor graphics media from Drytac. The project was to promote the first Men’s ATP Tennis event in Calgary. Using SpotOn Floor 200, the project to create a public tennis court was undertaken by Print Three, which also sponsored the event. Shoppers and their families were invited to take to the court for a few sets of tennis, clearly marked with blue and white lines printed onto Drytac SpotOn Floor 200, which is 200 micron (8 mil) matte, white monomeric PVC film designed for short-term indoor floor graphics without the need for lamination. The material has been awarded a post-printed R-10 anti-slip rating and a ‘low slip potential’ rating according to the EN 13036-4 Pendulum Test, endorsed by the CTIOA.
Brew company attracts
consumers with free wi-fi-enabled 3D wall murals
Soweto Gold, the golden lager brewed in the township of Soweto in Johannesburg, attracts consumers with free wi-fi-enabled 3D wall murals. The brew brand dominates the vibrant town from its skyline down to its bustling streets. According to Dudu Cindi, an OOH strategist planner at Posterscope, what all Soweto Gold wanted to contribute to making eKasi was just a little more special by commissioning wall murals with built-in free Wi-Fi. Posterscope in partnership with Owakhe Media, an outdoor production and management company, produced the vibrant wi-fi-enabled 3D wall murals. The wall murals also run Soweto Gold advertisements directly on mobile phones of consumers whenever they connect to the free wi-fi.
Australian signage company rolls out
400 signs for new Sydney Trains project
Singleton Moore Signs (SMS), an Australian signage company with its facilities located in Sydney and Melbourne, has completed a landmark rail project. The company installed more than 400 signs as part of the NSW Government’s new Station Link construction project. The signage systems in the project would see at train stations starting from Epping to Chatswood, and connecting to the new Metro Stations in Sydney’s North West. SMS had secured a separate $171,000 deal with Sydney Trains to provide additional signage systems at Sydney’s Town Hall station.
JCDecaux’s Blue Creative Solutions
take OOH beyond billboard
For a marketing campaign to stand out and create a lasting effect, it needs to stimulate minds, entertains and evokes emotion. This is what JCDecaux’s Blue Creative Solutions department, which is well equipped with technical savvy and creative know-how to exceed client’s expectations with memorable campaigns, works using the latest in digital technologies to enhance, dazzle and delight the consumers brand experience. The department recently carried out campaigns at the events such as Survivor’s ‘live reality show’, Samsung’s spectacular Ultra Music Festival and Jameson’s Connects brand immersion—all shattered the parameters of the billboard and taking OOH into an entirely new realm. Jameson’s now-famous Interact Cube had become a big attraction at events which were part of the whiskey brand’s Jameson Connects 2018 in Zambia, Mozambique and Botswana.
