Iconic new 85 ft digital marquee
at The Forum Shops in Las Vegas Strip
When The Forum Shops at Caesars Palace in Las Vegas Strip opened its doors, what the premier shopping destination revealed was a new, state-of-the-art digital marquee. Conceived and designed by Simon Property Group and built by YESCO, the double-faced sign stands 85 feet tall and is covered with an abundance of Yaham LED panels. The unique sign simulates a classical Roman building façade complete with Corinthian-inspired columns, but with a surface area boasting more than 6,000 sq ft of LED, the one-of-a-kind collossal display that can be programmed to instantly go from replicating an ancient Roman gateway structure to an haute couture fashion runway animation in the blink of an eye. Excluding the two footings, the mammoth structure is 41 feet wide and weighs 158,000 pounds, as more than half of which is steel.
Weather reactive DOOH for
BMW Mini promo
BMW Mini, in its first DOOH activation, recently launched weather reactive campaigns across the UK, promoting the Mini Cooper Black and Convertible Editions. The campaign ran on multiple media networks nationwide for weeks. Utilising DOOH.com’s Context system, weather reactive copy promoting different editions of the Mini Cooper were displayed on individual DOOH screens depending on the likelihood of the customer to have the roof of their car down. The campaign was carried out through a collaborative effort of agencies, namely, Kinetic Active, Brooklyn Brothers and Smoke & Mirrors.
Vodafone’s widest ever
DOOH campaign in UK
Heralding the message ‘from here’, Vodafone had recently launched the widest ever dynamic DOOH campaign across the UK, running in excess of 1,000 screens across seven media publishing sport headlines in real-time. Produced by DOOH.com, the dynamic DOOH activity was conceived by MEC and the execution was a collaborative effort of client agencies, Kinetic Active, Ogilvy, and Perform. The task of delivering the latest sports headlines, provided by Perform Group’s Omnisport service, was one that production house DOOH.com relished.
world’s first robotic signage at New York
Times Square by Coca-Cola
Giving billboard a spectacular three dimensional look, Coca-Cola introduced the world’s first robotic sign, installed noticeably in an unconventional way at New York Times Square. The iconic beverage company brings the brand to life with its six-storey 3D digital billboard design which uses 1,760 LED screens, moving independently of one another with programmed choreography creating a multi-sensory experience for commuters. For the pioneer OOH display concept, Coca-Cola collaborated with Golden’s Display Devices in a bid to catch people’s attention and engage with the brand’s message for a longer period. The mechanism of robotic sign moves independently through programed choreography, shifting the images of coke advertisements in a slow wave-like motion, giving very appealing transitions.
