Home Progression
Beijing JHF Technology Company
gears up for broader global expansion

Announced a demo centre to set up at Bangkok for
international customers and a bigger plant in Shandong

Taking up strategic steps to expand its global footprints, Beijing JHF Technology Company, a leading Chinese manufacturer of inkjet production printers, had organised an international meet at Bangkok on January 19-20, 2017, inviting a host of international delegates. Among the company’s 2017 plans being charted on priority during the meet included the inauguration of a demo centre in Bangkok and unveiling of a bigger manufacturing plant in Shandong. SIGN & GRAPHICS editor SONAL KHURANA reports the developments straight from the meet.

Morgan Shi
Presided over by Morgan Shi, president, Beijing JHF Technology Company Ltd, onset of the international meet was marked with the laying out of the company’s strategic expansion plans and brand promotional activities to be implemented globally in 2017. “We have been in the industry over the last 17 years, serving customers in 13 countries,” said Morgan Shi, adding that the year 2016 had been yet another very successful year for them with 70 percent growth over 2015.

“We have closed the year 2016 with around 10 channel partners in Asia alone and installations of more than 30 industrial systems in the region, outside China,” mentioned Morgan. He added that they persistently invest 10 percent of their total revenue every year in R&D, aiming at pushing its current $65 million annual turnover to exceed $200 million by 2018. JHF inkjet printers are designed for three broad application parameters—signage, textile and packaging prints.

To boost up its global presence, Beijing JHF Technology Company has set up an international sales team under the aegis of Victor Tse. Based out of Hong Kong, Singapore and India, the team extensively takes care of Asia Pacific, Middle East and Africa. According to Victor, JHF machines are now gaining popularity among global clients who are elated with the seamless systems and technologies. Through its distribution network across Europe, North America, Canada, Asia Pacific, Middle East and South America, Beijing JHF Technology Company has so far installed 15,000 machines worldwide. Also joined among the keynote speakers at the meet on the company’s global expansion plan included Yang Chang Ning, vice president-R&D/PR and Joey Qiang, VP - sales & marketing, Beijing JHF Technology Company Ltd.

Shandong plant

Ever since its inception in the year 1997, Beijing JHF Technology Company has been producing three product lines, viz. JHF, Leopard and Vista. The JHF Series printers are manufactured using components from Germany, Netherlands and Japan. The company boasts of a manufacturing plant of 56,000 sq m in Beijing where produced UV and textile printers; and solvent printers are engineered at their Shanghai plant. “A total of around 750 machines are shipped annually from our two manufacturing plants,” said Morgan, adding, “We have a team of well-trained professionals who conducts thorough R&D on what we are into—so that we are hoping to make ourselves a ‘world leader’ in production of industrial UV systems.”

The company’s newly constructed manufacturing plant in Shandong is around four times larger than the current one in Beijing. The new plant is equipped with the latest technologies and machineries to boost production in accordance with the rapidly increasing demands for JHF printers at global level. The plant will be operational by Q4 this year, and production of all Beijing JHF Technology Company’s machines will be consolidated there for better management and quality control.

With his attempt to discard the general ‘sub-standard’ tag on Chinese products, Morgan said Beijing JHF Technology Company has come out to show the potential of China to the world. “In general, Chinese products are considered to be cheap and non-industrial; but we have invested hugely in manufacturing truly industrial UV printers, which are at par with those machines from European and American manufacturers,” he explained, adding that it initially seemed no smart idea to sell Chinese printers at or above the prices of global brands, but they have now overcome the challenges through patience and persistence.

Bangkok demo centre

Backed by its sturdy global team based out of Hong Kong, Singapore and India, Beijing JHF Technology Company is all set to increase its overall production and distribution of machines in the year 2017. “We are gearing up to strengthen our position in these regions of Asia Pacific, Middle East and Africa as long as we go for global expansion, keeping broader penetrating for bigger market shares in the US, Europe and Latin America too,” mentioned Morgan. First step in such global expansion progress, according to him, is the unveiling of the Bangkok demo centre.

Designed for international customers, the demo centre at Bangkok will house the latest line of JHF printers. A team of trained and well-qualified staff at the centre will take care of the customers inquisitive about the advanced features and prospects of the printers on display. The centre will be operational by the second quarter of 2017.

A visit to JHF customer

As part of the meet, international delegates were given an opportunity to visit a popular JHF customer, Q-Advertising, based in Nonthaburi in the central Thai province that lies northwest of Bangkok. Since its inception in the year 2002, Q-Advertising has earned its reputation and credentials in the region’s signage and graphic art market. Equipped with highly advanced printing systems, the firm offers seamless graphics fulfilling every bit of requirement of their customers from diverse market clusters. In the machine portfolio of Q-Advertising is a JHF R6000—a roll-to-roll high speed super wide-format printer with KM1024i printhead, capable to print at 130 sq m/hr in production mode, delivering graphics in 720x720 dpi.

In China, Beijing JHF Technology Company has occupied 87 percent share (around 150 machines) in the digital wide-format industrial printers market, while the rest taken by the European and American manufacturers. Also, 80 out of 100 leading PSPs in the country have so far adopted JHF printers. It has also been pointed out that 80 percent of the airport displays in China are printed on JHF printers. In a conclusive note, Victor Tse said they are now looking at doubling their turnover in 2017 and strengthening sales network in India, Middle East and Asia Pacific.

JHF portfolio

JHF Series inkjet printers are engineered combining precision, speed and stability in a perfect configuration. The systems are compatible with any third party ink, giving PSPs the chance to go for their choice. JHF H3370, JHF H1700, JHF H1700 and JHF H1600 are UV inkjet hybrid printers capable to take materials up to maximum thickness of 120 mm. JHF F7700Pro/F3700Pro and JHF F6600Pro/JHF F3600 Pro are high-end UV flatbed inkjet systems designed for high precision and high productivity. Also in the portfolio are JHF R2000Pro (2m) and JHF R7000Pro/R3700Pro (5/3.2m) high speed roll-to-roll UV inkjet printers designed for sharp quality graphics in 1800 dpi resolution. In the textile category, JHF T3000 is a system with water-based KM 1024i printheads, compatible with varied range of media types like non-woven fabric, velvet, canvas, nylon, among others. JHF R6000/R3300 is another high speed, super-wide roll-to-roll UV inkjet textile printer. Equipped with Kyocera printhead, JHF U3000 is a new industrial printer in the portfolio, which can print on media of all types, including glass, wood, bamboo, ceramic, metal, leather, cloth and more.