INTERNATIONAL CAMPAIGNS  Home › International Campaigns › McValue Lunch arrives in Mauritius Alliance Media recently partnered up with McDonald’s in a new and exciting project for the successful fast food chain to hit the road to Mauritius. Alliance Media is known for having the largest format billboards on the Island and McDonald’s elected to use a number of these outdoor advertising signs in order to create long term awareness for their McValue Lunch options as well as for their drive through outlets. The billboards have helped to add to the strong brand stature that the fast food giant is known for locally and internationally. When bus being a moving television! This is all about Willie, a bus concept that allows videos to be projected on its panels without obscuring its passengers’ view of the outside world. The concept is now in development stage. Dreamed up by designer Tad Orlowski, Willie is made up of transparent LCD screens (actual real-life technology) that can be used for tourist information and advertising. Making this concept into reality can transform city buses into mobile billboard displaying advertisements or film clips or provide passengers with additional information and entertainment such as route plans, weather reports, press and TV coverage as well as tourist information. This is almost a similar of Toyota which has applied an external display design to several of its concept cars including Fun-Vii and FV2 in Japan. Tad has received interest from a couple of European cities so far. Dollar bill-filled outdoor panels of The Wolf of Wall Street One-of-its-kind promotional campaign ever carried out, outdoor display panels of the blockbuster movie The Wolf of Wall Street across Sydney, Melbourne and Brisbane were kicked off seeing real $100 notes to the value of $10,000 inside the display panels in different locations of the cities. Roadshow Films in partnership with JCDecaux Innovate designed and developed the concept which featured cash swirling behind an image of the film’s protagonist Jordan Belfort, played by Leonardo DiCaprio. Another interesting fact is that these outdoor display panels were guarded by security staffs from 7am to 7pm Monday to Friday and 10am to 5pm on weekends, with the money removed overnight. Waterloo witnesses Lloyds Bank rebrand Lloyds Bank flaunted its outdoor campaign as part of its rebrand campaign following the drop of TSB from its name. The OOH campaign included a complete takeover of all Primesight’s advertising space in London’s Waterloo area, surrounding the UK’s busiest railway station. The outdoor media played a key part in launching the bank as the high impact executions used imagery and language that resonated strongly with the target market, helping the company to establish the brand as a bank that is there for the key moments that matter to every customer. Covering 21 billboards, the campaign was brokered with Kinetic and MEC UK. BMW promotes electric i3 model via illuminated outdoor Celebrating the launch of its electric i3 model across the UK, BMW commissioned an illumination-based outdoor advertising campaign designed to emphasise the sustainable attributes of the car. Developed by Posterscope’s Hyperspace Division, in conjunction with BMW’s creative agency, WCRS, the posters feature a ‘Halo’ lighting technique, incorporated into customised billboards, creating an after-dark glow effect around 2D cut-outs of i3. Key parts of i3 model are separately illuminated to draw attention to the car’s eco-friendly features and electric inner workings. This £1m campaign is running across premium JCDecaux out-of-home (OOH) sites across roadside, rail and underground environments nationwide. China televises sunrise on giant LED TV screens in clouded Beijing Since smog engulfed around the city resulted in extremely poor visibility level, Beijing televised the sunrise on giant TV screens to woo commuters around. The city’s natural light-starved masses flocked to huge digital commercial television screens across the city to observe virtual sunrises. The futuristic screens installed in the Chinese capital usually advertised tourist destinations, but as the season’s first wave of extremely dangerous smog hit, residents donned air masks and left their homes to watch the only place where the sun would hail over the horizon that morning. Turkcell campaigns for Turkey’s new internet experience Raising the bar in fourth generation telecommunications (4G) services, Turkcell has opened a new door in Turkey’s internet experience, the brand thus wanted to break the clutter for its promotion too. As a result Turkcell teamed up with Encyclomedia for its ‘In-store’ and ‘Window branding’ campaign across its stores in Turkey. The designs caught the attention of customers and hence were mounted across its chain of stores. Super Bowl howled Times Square Laughter and shrieks echoed through Times Square as bundled-up football fans slid down a gleaming toboggan run, the centerpiece of a Super Bowl-themed outdoor street fair that has invaded the city’s busiest thoroughfare. Many of the people roaming around the event were New Yorkers and New Jerseyans. Governor Andrew Cuomo and New York City Mayor Bill de Blasio joined the crowd for the unveiling of giant lighted Roman numerals XLVIII and other illuminated giant displays played great makeover at the fair. Digital billboard displayed player statistics on one corner and a cluster of narrow digital columns broadcast NFL game footage. Top