Olive Imaging
(Chennai)
‘Quality’ marks longer impression

Ever since the days when things got to be totally in different ways in the printing industry, Olive Imaging had been engaged into screen printing, offset printing and others for more than 40 years. “Our business is quite hierarchical as most of us (partners) in the company are cousins and brothers,” said W Md Saqhib of Olive Imaging. He added that the boom in digital large-format segment in the early 2000s persuaded to unveil Olive Imaging equipped merely with a Nur Salsa printer. ‘Quality’ in outputs has always been the USP of the company whose production facility relatively got expanded in the year 2004 with the adoption of Jeti and HP Scitex Grandjet, which could bring a swift change of its 4,000 sq ft print production to 25,000 sq ft a day. Infrastructure of Olive Imaging keeps updating constantly as per the trends in the contemporary market developed in accordance with the emergence of new products and technologies. “Within a span of two years after the mega expansion in 2004, we added another HP Scitex Grandjet, followed by HP Scitex XL Jet which helped us get on to an organic growth,” mentioned Md Saqhib. The company’s devotion to almost 70 percent of their jobs in print and delivery of billboards and other outdoor displays including hoarding and others terminated soon after the government pulled down all billboards in the city in 2008. “It was as if they cut our head when we simply required to get our hair cut,” asserted Md Saqhib. Olive Imaging’s u-turn in outdoor sign business was felt like something that one fine morning they woke up and found 60-70 percent of their clients missing. But it was not the end of road for the company! “As long as we are well equipped with value-added printers like Jeti and HP Scitex XL Jet, such infrastructure helps us find alternative pathway to retail and indoor domains, forgetting what all we did for billboards or outdoor signs,” affirmed Md Saqhib adding that the aqua-based printer like HP 5500 and an eco-solvent machine from Mutoh in the portfolio are designed to churn out indoor graphics whether it is backlit or others in in-store/in-shop displays. Telecom sector has been the area where Olive Imaging has been closely working with a number of corporate clients prior to the imposition of ban on outdoor signs. Nokia, TATA DoCoMo, Airtel, Aircel are some of the major clients, apart from other big ones in the retail market which successfully fill the cavities left after the truncations of outdoor billboards and hoardings in their business. Overall volume might have gone down drastically, but Olive Imaging is still doing well in in-store branding and display for big retail giants including Samsung, LG, Harley Davidson, etc. Concerning the importance and possibility of the re-opening of the prospects of outdoor signage, Md Saqhib rightly mentioned that a quarter-page ad in The Hindu may cost Rs eight lakh a day, but the same budget could make four impressive billboards running for two whole months continuously.



Maharaja Marketing
(Chennai)
King size corner for all materials

If one has to reckon a material supplier where heaped up all possible range of products would definitely be Maharaja Marketing. Painstakingly set up with a huge portfolio of flex, vinyl, acrylics and others, unveiling of this flagship company in the year 2002 was a reason for smile to almost every signage company in Chennai. “In the beginning, we started our business with a small volume of medias,” said Kantilal of Maharaja Marketing. He added that the rapid growth in the market eventually pushed them to magnify their product line with the addition of new materials including an exclusive range of foam sheets, sunpack sheets and others of different qualities. “LG and 3M are high-end brands we have been procuring for years,” mentioned Kantilal. It has not been just printing flex or vinyl films that have structureed the mainstays of business for Maharaja Marketing. In addition to printing medias are some high-end ink brands, such as AT Inks and others being stocked in the shelves of the company. Regarding distribution, Kantilal mentioned that Maharaja Marketing has a wide network of sub-dealers in different cities across Tamil Nadu. “Whenever our customers outside Chennai inquire about any product, we guide them to appropriate sub-dealers as per the regions where they belong,” said Kantilal. Very recently, Maharaja Marketing has added LED as another division in the company’s product portfolio. “Addition of LED is our new endeavour presenting another innovative material to the customers,” mentioned Kantilal adding that this lighting technology is one of the robust segments where many signage companies in the region have been switching to unfolding innovative activities in different parameters. Being a distributor of all such array of materials for signage, LED has made Maharaja Marketing a complete and versatile corner offering everything under its roof. Revealing the next plan of the company, Kantilal expressed his willingness to move towards larger aspects of business. Despite all ups and downs in the market over the last six months, he is very optimistic about the growth in the signage market of south India. Whenever new opportunities are developing in the market, Maharaja Marketing has been looking forward to tap fresh aspects. “Being a partner/distributor of 3M for Tamil Nadu, we are looking forward to the distributorship of more renowned brands in near future,” affirmed Kantilal.



Print Home
(Coimbatore)
Home to everyone looking for complete solution

Abig chance destined the fate of Print Home, which is indeed a home to those customers looking for a complete signage solution. “When we went to a telecom expo held in New Delhi, we just dropped in at a print expo organised concurrently just to pass some time as there was plenty of time left to catch our flight. And it was Hewlett Packard (HP) stand whereupon we just embarked and met some gentlemen who thought we were potential customers,” narrated Sudarshan S of Print Home. He continued, “The way HP people demonstrated about the machines on display was really impressive and spontaneous, which then made us not to think twice to adopt an HP 45500 flatbed UV printer.”

“The HP 45500 flatbed UV printer which we purchased was really a high-end printer, quite new in Coimbatore as well as the whole south Indian signage market,” said Sudarshan. Then the company eventually added other machines such as WitColor and Challenger in the portfolio to handle all other range of prints. This is how Print Home unfolded its journey into the world of signage, catering quite a variety of prints and signage items to its customers who always find a homely ambience at the company’s facility as its name signifies. “Our main aim is to give a house full of complete signage materials and service which can fulfill all need of every customer under one roof,” mentioned Sudarshan.

Of course, under the roof of Print Home includes a complete package of jobs comprising fabrication facility, designing, dispatching, installation, etc. Also, this Rs 2.5 crore firm boasts of its 24x7 operation in different batches. Main customers buzzing at the doorstep of Print Home include some big corporate giants like ACC Cement, LG, Samsung, Onida, Videocon, Aircel and others from the FMCG segment including ITC, Sunfeast, etc.

“Among our customers are those looking for quality prints that churn out on flatbed printer,” said Sudarshan. He added that the HP 45500 installed in their facility is one such printer that will not need vinyl, foam board and pasting operation as it just prints directly onto the boards. Behind all that has been achieved by Print Home lies a strong team of 13 professionals who handle everything efficiently in both day and night shifts.



Padam Impex
(Coimbatore)
Every printer’s choice for materials

Yet another corner every PSP in Coimbatore could hardly resist to drop in when it comes to selecting printing materials is Padam Impex. Concerning the growing market prospects in this small south Indian city, Devendra Singhvi, director, Padam Impex affirmed, “After Chennai, Coimbatore is another promising business hub having a perfect future vision.” Such aspect of the city has been a driving force behind the establishment of Padam Impex, a house of a complete range of medias and inks. Also, the company is a sole distributor of TechNova exclusively for the NovaSign array of printing materials. Heap of products shelving on the racks of the company include Avery materials and others from its channel partners like Subh Plastics (Mumbai) and Ninth Avenue (Bengaluru).

There are many factors that boost business opportunity in Coimbatore. Rapid mushrooming of shopping malls in the recent past all across the city has also been one of the vital reasons that have influenced the progression in the market. Engaging in paper business to supply papers for notebooks, textbooks and magazines in Bengaluru market earlier, Padam Impex clicked Coimbatore as the right destination to unveil their materials supplying business for the digital large-format printing companies. “Since we have been involved with printing market for a long time, we realised the large-format printing segment’s growth with brighter future prospects,” asserted Devendra.

Incepted in the year 2006, initial set-up of Padam Impex spread merely over a 150 sq ft space. But within a span of one year, it expanded to 1000 sq ft with the opening of another branch of 4000 sq ft. “Still we are planning to open a new outlet designed for the promotional activities of what we stock in our shelves,” revealed Devendra. In addition to the range of flex and other printing materials are some popular inks like Euro Universal (with 14 pcl) and Challenger in the product portfolio of Padam Impex. “We receive good response to the ink range which is quite compatible with popular printheads viz. Konica, XAAR, Seiko, etc.”

Achieving a meager turnover of just Rs 30 lakh initially, Padam Impex boosted the figure to Rs 80 lakh in a few years and currently tapping Rs 4 crore. Like other material suppliers in the region, Padam Impex has aim to expand its product line with the addition of LED sooner than later. Also in the pipeline is that the company to deal in imported end-products like standies and other signage items marketed under its own brand name. Though the company is confined primarily in Coimbatore, some customers from far off areas always turn up at the doors of Padam Impex for specialty media.



JKM Graphic Solutions
(Chennai)
The most sought after corner for quality sign medias

Rahul Jain was merely an employee of Mahindra Associates(3M Authorised Distributor handling multiple products of 3M) before opening his own firm JKM Graphic Solutions Pvt Ltd. “Over the last few years, I’ve been trying hard to cope with the situation as it was not (financially) easy for me to take up the 3M distributorship,” recollected Rahul. He further added that well wisher partners in the region’s market helped him to attain his current position as an authourised 3M distributorship for Commercial Graphics in Tamil Nadu. It took very little time to settle for JKM Graphic Solutions in the market as the company has been able to cater to a number of signage vendors spread across Tamil Nadu.

Apart from being 3M Distributor, JKM Graphic Solutions is involved in the signage specification development that helps end customers/brand opt for the right media products for right applications. 3M products are categorised as ‘premium’, ‘intermediate’ and ‘promotional’ with warranty ranging from 6 to 60 months. “Promotional products of 3M fall under economical range which we offer with most affordable prices. Such new products of 3M is suitable for those PSPs looking for economical materials,” mentioned Rahul.

“We would soon take on some related product lines in the industry with the opening of a new branch in Coimbatore, which is indeed a booming business hub in the south,” remarked Rahul. With the company’s strategic plan, JKM Graphic is looking ahead to tap a turnover of Rs 12 crore in the next few years, which is more than double of the current figure.

In his words for its customers, Rahul asserted that JKM Graphic Solutions never compromises on quality. He highlighted that few companies in the world of print industry provide any warranty of their products. Whereas for 3M products, his words of appreciations for ‘quality’, ‘service’ and ‘cost-effectiveness’ meant a lot. “Once a customer goes for 3M products, it means he will be having a sound sleep without any fear of decay,” he pronounced.



Max Media Vision
(Coimbatore)
A big boss of eminent outputs

Four mechanical engineers joined hands to unveil Max Media Vision which opened handling with dedicated offset printing jobs. “Printpack India expo held a few years ago in New Delhi impressed us a lot about digital large-format printers,” said S Sivakumar, one of the partners of Max Media Vision. In March 2005, Max Media Vision was established, involving a spectrum of activities that include printing, fabrication, installation and conversion jobs.

Pride is not just for the flock of eminent customers under its belt, Max Media Vision boasts of its infrastructure comprising HP Designjet 8000s, MyJet solvent printer and others. “We are truly indebted to Graphic Technologies Sign Park Pvt Ltd (Chennai) for the MyJet and their valuable service to us,” remarked Sivakumar. Subnam Poultry Firm is one of the major customers associated with the company since its inception. “We have a good relationship with the firm as they have been our well wisher too, apart from being a valued customer,” conveyed Sivakumar.

Max Media Vision is not merely a PSP but also handles jobs pertaining to glow sign boards, acrylic signs, embossed letter signs involving specialty signages. “We are planning towards venturing into LED sector under our expansion programme,” said Sivakumar adding that anything innovative surging across would be the company’s broader potential to take up. Max Media Vision is a Rs 1.8 crore company projecting towards Rs 2.4 crore slab by next financial year. The company’s success has been a collective effort of a team of 22 professionals who keep performing almost 18 hours a day.

Clients of Max Media Vision come from every nook and corner of Tamil Nadu, but some big ones from Mumbai and Delhi too take part to form the client list. Commenting on how the company is different from competitors in the market, Sivakumar mentioned that Max Media Vision is proud of being a complete corner for signage. Be it indoor or outdoor, high-end to low-end (for short duration), covering all range, Max Media Vision can deliver Rs 7/sq ft flex print or Rs 450/sq ft LED display to customers having altogether different choices.



Sign O Sign
(Chennai)
Old player with new vision

Sign O Sign has just celebrated their 20th anniversary. The beginning of the company marked with the activities of hand-made signage items when there was no facility of digital large-format printing. “We manually cut vinyl to design any sort of signage for many corporate clients we had been working for a number of years,” remembered Lion S Balakrishnan, director, Sign O Sign. This PSP is one of the leading forerunners when it comes to the early adoption of digital large-format printers in Tamil Nadu. “In the year 2000, we first installed a DGI printer purchased from LIPI Marketing,” mentioned Balakrishnan adding that they keep updating their portfolio as per the requirement in the region’s market.

Recollecting the days when most of the signage players in Chennai did emerge in small ways, Balakrishnan admitted that they started working for Lehar Pepsi, handling some promotional jobs. “Introduction of mechanised cutting plotter in the year 1995 brought in a revolutionary change in the world of signage,” he mentioned adding that Sign O Sign’s facility reached to a new level following the adoption of a Graphtech cutting plotter from Keith Electronics. State-of-the-art production facility of the company helped enhance the overall activities of the company to attract new customers like Coke.

Expansion of their machine portfolio witnessed the adoption of a range of other high-end printers including Mimaki JV 33, Encad pigment-based printer, a couple of new DGI machines, a router cutting machine and a channel letter bending machine, which make a complete combo capable to deliver anything of signage, which includes LED-based as well as channel letter signs, under the company’s offering. Also, the company is an authorised convertor of 3M, with five years warranty on the end-products.

Sign O Sign has been an ultimate corner for big corporate clients from different industrial clusters, such as banking, FMCG and others. Canara Bank, Airtel, Pepsi are some of the eminent and remarkable clients of the company. “We have carried out a pan-India campaign project for Canara Bank in which we were responsible for Tamil Nadu sector,” said Balakrishnan. Though primarily focused on the state, Sign O Sign has its branches in other leading south Indian cities like Coimbatore, Madurai, Trichy and Bengaluru.



Sign Plus
(Coimbatore)
Surging ahead for bigger aspects

Seven years back Rahman was working as a designer in a company. Since then he dreamt of opening a company of his own in the wake of a big boom in the signage market of Coimbatore. He thus partnered with some like-minded professionals like Babu ER of NT Printing Solutions to open Sign Plus. NT Printing Solutions is one of the renowned distributors of Allwin large-format digital printers in the region. “Sign Plus is now looking ahead to expand as a one-stop-shop for a complete signage solution,” admitted Rahman of Sign Plus.

Rahman explicated, “Since we put hard effort to pave our way to the innovative front, Sign Plus keeps adopting a range of high-end machines including Roland VersaArt RS-640, HP Designjet 5100 and others to augment our production facility in an attempt to meet the trends for newer applications surfacing time-to-time in the gradually updating market of Coimbatore.” The company is now having a turnover of Rs 1.2 crore, but estimating the figure to cross Rs 2 crore by the next financial year.

Sign Plus boasts of taping a list of big corporate clients, such as Crocodile, Lifestyle, Ganapathy Silks, Emerald Jwellery, Jaganath Textiles, More Departmental Store, Muthoot Finance and Pothys. Revealing the company’s current volume of production, Rahman mentioned that Sign Plus produces around 15,000 sq ft of eco-solvent outputs, 3,500 sq ft of inkjet prints and 1,05,000 sq ft of normal flex every month. “Right now we are heading to expand the capability which would deliver better and bigger outputs to meet the steep demands surging in every quarter of the region’s signage market,” said Rahman.

Timely transformation of the company’s infrastructure is always in the forefront as a renewal policy. “We are also adding some more eco-solvent and solvent machines in our production facility,” asserted Rahman adding that their customers came from different fields and as per the requirement of their needs Sign Plus wishes to walk along their satisfaction levels. Then in the strategy is the company’s plan to introduce signage accessories like standies and other display items which could make its service and product line a perfect combo of complete range of signage solution to fulfill the requirement of their customers.



Orange Technologies
(Chennai)
Born to serve the need of machineries

Yatin Dave just worked for marketing signage machineries in the industry from the year 2001. Then he eventually opened his own firm Orange Technologies for the same trade in the year 2007 catering a range of affordable machineries that sell like hot cakes in the region’s signage market. “It is quite evident that many sign shops in Chennai enjoy the choices of machines we deliver,” said Yatin Dave of Orange Technologies. The range of I-Cut cutting plotter, Woodgraph CNC routers, I-Print large-format digital solvent printers (with Konica printheads) and Lilac Laser engraving & cutting machines (ranging from A4 to 8x4 ft size) are the set of machineries in the current product portfolio of Orange Technologies.

“Our customers are happy for a particular reason that we provide them precision machines as well as efficient service,” asserted Yatin. Despite certain ups and downs in the market, Yatin feels that Orange Technologies would always remain as a corner for all entry level machineries in Chennai’s signage market. “Over the last six years, we have developed a mutual understanding and relation with our customers in almost all parts of south India,” remarked Yatin adding that the company has already hit the roads to Bengaluru, Shivakashi, Pondicherry, Kerala and others.

When it comes to the distribution of their machineries to the customers based out of Chennai, it’s quite strategic for Orange Technologies that they tie up with some allied partners to handle the delivery jobs. “Since we have been in close connection with some of confidential partners in other states, such supports can help us make delivery and installation of our machineries efficiently,” admitted Yatin adding that the market is more or less based on mutual tie-ups among partners.

Talking about the company’s future expansion plan, Yatin referred a new strategy to expand product portfolio with the addition of new Plasma machines for metal marking and other updated technologies. Also another policy in the pipeline is that they are planning to co-operate with some overseas players for distributorship of innovative and newer machineries.



Marvel Signs – The Sign Galaxy
(Coimbatore)
Leading the ways to versatile jobs

Marvel Signs, one of the leading sign makers in Coimbatore, was incepted in the year 1999 by tying up with an array of PSPs based in Bengaluru to cater the valued jobs for their corporate customers. This company has a big name recognised across south India for their jobs involving indoor displays, glow sign boards, ACP signs, LED signs, highway road signage, hoarding and neon signs. Heavyweight brands like Coca Cola and others in different industrial clusters form the league of the company’s clientele.

“Coca Cola is one of our main customers who have been associating with us for years of execution of their large-scale outdoor campaign across Coimbatore and Kerala,” mentioned S Ram Kumar of Marvel Signs. Other major clients of the company who have been co-operated since a long time include Reebok, Airtel, Vodafone, Levi’s and others. The company has done signage projects for Epson and JC Batteries all across Tamil Nadu.

Referring the company’s remarkable jobs executed at wider scale, Ram Kumar quoted Levi’s campaign conducted across Kochin for the denim giant’s promotion drive carried out in different signage activities including flex prints as well as LED displays. Also, this Rs 1.6 crore sign maker is known for a varied range of backlit signs made of acrylic and foam boards, which are stamped as specialty of in-store category. In such activities, signage job for Classic Polo by Marvel Signs is a live example.

A team of 15 experienced professionals has managed all that the company carries out to fulfill the desire of their customers. Talking about the company’s overall job capability to handle executions outside Coimbatore, Ram Kumar admitted, “When it is required, we sublet our surplus jobs to other companies based out of the city. For example, whenever we worked in Kerala, we just teamed up with some local professionals to execute the jobs.” In the recent past, Marvel Signs got into a pan-Indian project for Epson through a partner based in Bengaluru.



Print Galaxy
(Coimbatore)
Caterer of versatile prints

Establishment of Print Galaxy in the years 2010 has carved a new milestone within the Coimbatore’s signage market. The company has been known for fulfilling the need of a huge number of customers looking for unique print qualities. Machine portfolio of Print Galaxy is a complete set comprising Challenger (solvent printing), DGI (especially for backlit) and HP inkjet (indoors/in-shop displays) printers. “Our versatile machine portfolio gives us the strength to deliver a wide range of adaptable outputs, whether it is backlit boards, inkjet backlit or anything regarding banners, bus shelters, exhibitions, backdrops, etc,” said Ruban, partner, Print Galaxy.

“We are particularly known for being an authorised vendor for our clients who are indeed leading giants in the retail sector, which is one of the foremost domains every signage player in the region wishes to reap big business opportunities,” mentioned Ruban. He added that Print Galaxy has been efficiently associated with their clients through direct marketing. The ongoing success in business of the company has motivated Ruban to take their current turnover of Rs 50 lakh with 100 percent more by the next fiscal.

On the company’s expansion plan, Ruban mentioned about expanding their production facility with the addition of Latex technology printer. “We are all set for the adoption of a Latex printer as well as other new eco-solvent and solvent printers upgrading our machine portfolio,” revealed Ruban. He added that they have already booked an HP Latex printer, which will be delivered soon. With its state-of-the-art production facility, Print Galaxy successfully runs its overall activities with strong backup from a vigorous team of six trained professionals who are committed to the printing, delivery and installation jobs. Also mentionable is the company’s complete fabrication unit located in the same place for framing work.

All across the market of Coimbatore and beyond, covering the city of Chennai, Print Galaxy caters its service and end-products with the utmost capability. “We extensively accept all orders across the south Indian region for any kind of print or other jobs,” asserted Ruban.

The company’s fabrication and installation team is ready to hit the road leading to any destination of any distance across the region.



The Print Point
(Coimbatore)
Bigger prospects being planned

Three Sheriff brothers are behind the successful running of the signage company, The Print Point, which is one of the leading PSPs in Coimbatore and people know them for their efficiency in jobs, unmatched infrastructure and unrivalled service. Machine portfolio of the company comprises HP Designjet 5500, MyJet, DGI Spacejet 3250P, which make a sturdy backbone to deliver excellent outputs. The MyJet printer from Graphic Technologies Sign Park Pvt Ltd (Chennai) is quite appreciated by the company’s proprietors for the printer’s excellence in terms of its quality outputs, cost effectiveness and on time service.

“We are very happy to have the services of Graphic Technologies Sign Park Pvt Ltd who are dedicated altogether”, mentioned A Sheriff. The company’s strong infrastructure base helps them accomplish all needs of their customers. Some of the leading corporate clients in the company’s clientele include Indian Oil whose fuel pump displays have been handled consistently all across the country. “We go far beyond Coimbatore when it comes to the installation jobs,” said A Sheriff.

Printing is not the boundary for The Print Point’s activities. The company’s extensive CNC router jobs as well as innovative and inventive LED works do impress many customers based beyond Coimbatore. Seeing all such potentials of the company, A Sheriff mentioned that the company is eying for further expansion of their overall production facility as well as machine portfolio. Pointing out the prospect of LED, he further expressed that this technology is going to be the key approaching ahead to embrace bigger business.



Sun Digital Flex Printing
(Coimbatore)
A complete signage stop

Establishment of Sun Digital Flex Printing around four years ago was marked as the birth of a complete signage corner having two Seiko printhead Challenger machines. Banking sector has been one of the company’s sole parameters where they could make good turnover. ICICI, IFCO, etc in the sector are some clients with whom the company has been associating over a period of time to carry out different signage jobs. Also there are some leading educational institutes in Coimbatore for whom Sun Digital Flex Printing caters their best signage jobs at optimum levels. Then a horde of clients swarming at the company’s doorstep are few regular local clients who come for on-demand jobs.

Sun Digital Flex Printing is considered to be a complete signage stop delivering all sort of service and products related to a spectrum of high and low-end signage outputs. Whenever a client needs a helping hand, this PSP is the one offering the exact requirement whether it is just printing, fabrication or installation. “We do our best effort to appease the need of our clients,” said D Ramesh Kumar of Sun Digital Flex Printing. Even the executive team of the company helps their clients in designing tasks.

Apart from normal printing jobs, Sun Digital Flex Printing is quite popular for specialty signage. “We are dedicated to a range of special jobs, which would include glow sign boards, foam sheets and others that would fit into the demands and dimension of customised or specialty signages,” remarked Ramesh.

Meagerly bagging just Rs 10 lakh annually at the moment, Sun Digital Flex Printing is looking ahead to make the turnover double-fold in near future. “What we have in pipeline is a plan to foray into other level of business through new activities like LED signage,” said Ramesh. He is quite sure about such revolutionary aspect of LED as a next level development for the company at larger extent.



AdVision Digital Imaging
(Coimbatore)
Looking for alternatives

Apioneer PSP in Tamil Nadu, AdVision Digital Imaging was considered to be one of the foremost companies equipped with HP printer. During the 1960s, unveiling of the company was witnessed with activities in total outdoor displays. They boasted of their activities into screen printing (four colours) in gradual development, but everything in manual modes. “In the year 2000, we opened our large-format digital printing unit with the adoption of DGI, Yaslan, HP Designjet and others switching to the promising new world of large-format digital printing era. But most of our printers now discontinue due to certain lopsidedness in the region’s market, which includes the government’s restriction on outdoor hoardings in public places,” said Mathew. However, the company is now eying for new chance to hit a new road to innovative signage.

Main activities of AdVison are now remained to be outdoor (space), in addition to the company’s years of printing jobs. “We have taken up tenders of some outdoor signage including Hindustan Petroleum (HP) in which we use the company’s sites to promote the HP brand,” said Mathew. He added that AdVision has branched out a separate division in their setup exclusively for the HP outdoor project. In order to push themselves forward, the company eventually switched to the trading of materials. They started trading PVC flex as a material supplier since 2008.

The Chinese medias are the ones AdVision has heaped up all in their racks and they are selling with huge demand in the region because people still yearning for such affordable materials. “In the late 1990s it was quite a boom period and even in the early 2000s too the same zeal was sweeping around the market,” said Mathew. But things got be unhinged a bit now and hoping for the return of the bygone period in near future, according to Mathew.

Mathew pointed out the full growth in the industry and is still a long way to go when it connects to the rhythm of development perceiving in the current Indian signage industry. “We need some potential players in the country whether it is a machine or media manufacturer. The moment we can survive with our products without depending on other overseas markets, Indian industry will get the full bloom,” Mathew mentioned. He concluded that now is the time to get some alternatives for a genuine growth in the industry.