Growth in the Indian signage industry is defined to be a collective outcome of works contributed by diverse players. But the pivotal roles played by the big machine provider like Britomatics have been exclusive as this company is a key supplier of a complete suite of products comprising inkjet printers, printheads, inks and related consumables for commercial graphic industry. Background of the company and groundbreaking features of its flagship Brite Jet Series printers are what SUMIT DEV, director, Britomatics India Private Limited tells SIGN & GRAPHICS over a cup of green tea in an exclusive interaction recently.
 |
Establishment of Britomatics India Private Limited in the year 1995 marked a significant milestone in the history of Indian signage industry. Over the last one and a half decade, this sole manufacturer of popular Brite Jet Series printers has been dabbling in delivering its machines to a number of PSPs located in far and near corners of the country. “We have been continuously pursuing productivity improvement, technical innovation and new product development,” says Sumit Dev adding that the company has received global recognition of its excellence in products and services.
Incredible amount of exposures in both domestic and international markets have made Britomatics an authenticated brand at global level. So far, the company has formed strategic partnerships with a number of global leaders, such as XAAR, Spectra and Konica. Commenting on such big accomplishment, Sumit asserts, “We are proud to be Gold Channel partner of XAAR for Asian region.” The company first opened its international office in Singapore to support the markets of South East Asia, Middle East and Africa.
Brit Jet portfolio
Sumit Dev
|
Assembling Unit
|
Britomatics’ state-of-the-art R&D center and factory of 30,000 sq ft in Greater Noida is where the company accumulates its range of Brite Jet 3304KB/3308KB and Brite Jet 1604 Series printers. Brite Jet3304KB/3308KB printers are equipped with Konica 512/42 PL printheads. Both the models are designed to accept maximum media width of 3300 mm. The printers that run at maximum speeds of 80 sq m/hr (Brite Jet 3308KB) and 40 sq m/hr (Brite Jet3304KB) are compatible with a broad range of medias including paper, PVC, mesh, vinyl, window films, canvas, etc.
Brite Jet 1604 Series are such versatile printers compatible with Proton 382/35PL, Konica 512/14PL, Seiko 510/35PL, XAAR 126/35 PL printheads. This series of printers do run at the maximum speed of 15 sq m/hr (6 pass) to produce resolution of upto 1440 dpi. “We are now looking forward to the gradual development or expansion of our footprints in production as well as technologies in bigger ways,” proclaims Sumit mentioning the company’s further mission to be flagged off in near future.