Over-lamination is one of the most cost-effective methods to protect signage media from harsh environmental (outdoor) conditions. Other methods like hot laminates or liquid laminates are not suitable for signage prints as these are neither compatible nor an easy process. Given the importance of lamination, it is crucial that PSPs choose a good-quality laminating film to preserve media for longer duration, which in turn gets them maximum mileage out of their print jobs.

TechNova, the one-stop-shop for signage media in India, now offers a special range of PVC NovaSign over-laminates to safeguard the media and graphics for a long time. NovaSign Gloss PVC Lamination 80 (CPR 3213) is designed for clear glossy and highly transparent finish to signage designs; NovaSign Satin PVC Lamination 80 (CPR 3313) helps reduce glare on signage and gives soft sheen to prints; and NovaSign Fine Matte PVC Lamination 80 (CPR 3513) delivers non-reflective finish on signage and gives prints a slightly grainy look.

Unique characteristics

In addition to protecting the printed displays from fingerprints and smudge marks, NovaSign range of over-laminates has several other distinct benefits. These over-laminates help preserve the original colours of prints, thus enhancing life and appeal of the signage for a longer duration. Precise and consistent thickness of the films (80 microns) ensure that media can be easily handled during machine or manual lamination with no creases or streaks, which practically results in zero wastage of prints. NovaSign over-laminates are suitably designed to laminate prints on PET, PP, PVC and paper substrates with equal ease.

Moreover, NovaSign over-laminates have another unique feature that is perfect for PSPs. While other over-laminates have grid marks behind the release liner, NovaSign range has the grid marks inside the liner. This makes NovaSign over-laminates easier for PSPs to measure and cut any required film with least amount of wastage. Any concerns of the grid lines re-surfacing on the laminated side is totally eliminated in case of the NovaSign films. Such dual benefits of reduced wastage as well as least wastage of prints due to near-zero colour shift ensure that NovaSign over-laminates have the lowest cost-in-use when compared to others.

Limitations in ordinary over-laminates

Most over-laminates currently available in India are cheap and unbranded products that barely serve the purpose they are intended for. Most PSPs using unbranded over-laminates often face problems like unexpected and uncontrolled colour shift in printed image after the film has been applied onto the printed signage media. Other problems include inconsistent thickness of the over-laminates, which can lead to creases and streaks during the over-lamination process. This eventually results in variations in the final finish and feel of the printed media. Also the lack of availability of suitable films in different finishes is quite common.

In such cases, PSPs and brand managers are unhappy about the final print results as colour often changes drastically post-lamination. A print that looked great before over-lamination suddenly appeared to be unnatural and ugly! In many cases, colour keeps fading right after a few days of installations, which is rather wastage of time and money and it affects the reputation of PSPs greatly.

Overcoming all usual over-laminating problems, TechNova’s NovaSign range now provides PSPs the most sought after standard in media and graphic protection. Needless to say, NovaSign over-laminates are perfectly matched with NovaJet and NovaSign digital medias for best results. No wonder, more PSPs would switch over to NovaSign over-laminates for their lamination needs.

(To know more about NovaSign range of over-laminates, contact: 1800 22 7474 or e-mail at help@technovaindia.com)