Morecambe BID wraps empty buildings with iconic imagery

It’s a wrap! Morecambe BID wrapped empty buildings with iconic imagery! Morecambe’s burgeoning vintage shops are gaining a great reputation amongst vintage fans and collectors. In a bid to brighten up the area and highlight some of the great retail and leisure opportunities, Morecambe Business Improvement District (BID) has vinyl wrapped two large, empty buildings in Morecambe’s centre at Lancashire, England. Last year Morecambe BID commissioned photographer Johnny Bean with a brief to ‘bring the essence of the business out’ without resorting to plain old ‘shoot and scoot’ photography. The intention was to highlight the independence, quirkiness and individuality of Morecambe’s business offers whilst, at the same time, producing a fun and light-hearted campaign.