ColorJet assures Sustainability of Print Business amid plastic ban

While celebrating the 150th Birth Anniversary of Mahatma Gandhi, we also mark the milestone of completion of five years to the Swachh Bharat mission. On this remarkable occasion, the nation is looking forward to a big announcement from the Prime Minister with his vision towards making the country plastic free. In this regard, ColorJet comes forward to assure the sustainability of the print business with its BioPrintTM Technology.

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Regarding the ban on single-use plastics, people across the country are concerned about the implications of the decision, and are questioning the sustainability of various businesses owing to this major change. The question is for the outdoor advertising and signage sector as well. With buzz surrounding the ban on flex, questions arise on availability of alternatives. What pressure do these alternatives put on the bottomline of print businesses? Who can offer these alternatives? How could we find a trusted partner? The list of questions is endless.

In lieu of this ambiguous scenario, ColorJet, the largest manufacturer of Digital Inkjet Printers with a 33 percent Market Share as per IDC Q2 2019, comes forward to assure the sustainability of the print business with its BioPrintTM Technology.

Talking about ColorJet Innovation Laboratories (CIL), MS Dadu, Chairman, ColorJet, says, “CIL constantly innovates and strives to provide the best of print solutions for our customers as per the industry and environmental norms. CIL, in collaboration with the value chain partners, has been working on developing sustainable print solutions under Solvent, Eco-Solvent, UV and Soft Signage segments.”

Sustainable business assured

ColorJet assures a sustainable and secureprint business with BioPrint Technology, which is specially created for prints on bio-degradable and 100 percent recyclable fabric media.“Being a key industry stakeholder, it is our responsibility to contribute to the sustainability of this business eco-system. With ColorJet’s BioPrintTM Technology, we offer future-proof sustainable solutions to all print business problems. BioPrintTM is not just eco-friendly, it is business friendly too! Our GreenTechTM is compliant with all international print standards. We had anticipated this scenario seven years ago and have been working on our products to be future ready,” conveys Smarth Bansal, DGM, ColorJet.

Following CPCB guidelines

Moreover, being an EPR Partner, ColorJet also works diligently under the strict guidelines of Central Pollution Control Board (CPCB), Ministry of Environment, Forest and Climate Change, Government of India, in fulfilling the extended producer responsibility with an aim to contribute towards building a greener eco-system. Under this EPR initiative, the company partners with agencies like Goonj and Exigo to offer end-to-end recycling of print and industrial waste.

Thus, ColorJet assures all of its 4000 plus existing print partners as part of this secure and sustainable print eco-system.