McDonald’s mobile billboard experience cools people down on hot summer days

For two years in a row, Arnold Worldwide and McDonald’s local co-operative group of New England activated a misting fan mobile billboard when the temperatures rose. The creative experiential marketing concept gave people the feeling of drinking a Sweet Iced Tea on a hot day. Deployed in cities, beach areas, and near festivals in Boston, New Hampshire, Rhode Island, and Connecticut, a street team accompanied the mobile billboard engaged people with redeemable invitations to try a free iced tea at any McDonald’s in the region.