Unique and iconic digital billboards at Dubai


Outdoor advertising company Backlite Media in Dubai launches The Jawhara, one of the unique and iconic digital billboards located on the Sheikh Zayed Road, between The World Trade Centre and Dubai Mall. The Jawhara’s awe-inspiring structure was built by Yerevan Steel with assembly and finishing by outdoor digital signage display expert Blue Rhine Industries. The screens were manufactured by Daktronics, a highly sought-after leader in digital billboard technology. The Jawhara consists of two screens with a total display area of 177 sq m and an impressive colour capacity of 281 trillion colours. Each screen has a display intensity of 10000 nits. Standing at 24 m, the new digital screen is sure to garner attention and display a brand’s artwork in pristine quality.