Coke campaign takes creative execution to another level in Zambia
OOH media specialist Primedia Outdoor continues to push boundaries in Sub-Saharan Africa after recently joining forces with soft drink major Coca-Cola. The agency has installed a 12 m-high bottle at Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. The campaign intended to dominate and break through the advertising clutter in Lusaka’s inner city, achieving top-of-mind brand awareness in the biggest way possible. Located on the busy, four-lane Kafue Road, the massive structure is made up of steel – welded directly onto a structural upright of Primedia Outdoor’s billboard.