Vodafone brings Lions to life in 3D Piccadilly Lights activation in London

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Vodafone, the lead partner of The British & Irish Lions for the 2021 Tour of South Africa, hosted Ocean’s DeepScreen 3D immersive experience across London’s iconic Piccadilly Lights. In anticipation of the first test match this weekend, and as part of Vodafone’s aim to bring Lions fans closer to the tour than ever before, the activation sees Vodafone’s 2021 British & Irish Lions ambassadors Sam Warburton, Maggie Alphonsi, Paul O’Connell and Jeremy Guscott brought to life as 25 feet digital avatars as they burst through a building façade and stand proudly in front of the Vodafone Lions flag. The avatars were created as part of the official Lions app which was launched in October 2020.