New range of FUJIFILM Acuity wins Red Dot awards

FUJIFILM’s newly launched Acuity Prime and Acuity Ultra R2 wide-format printers have each picked up Red Dot 2021 product design awards. The award jury said that the printers impressed them with technical features and a design which elegantly places the quality of its products centre stage. In completely redesigning the Acuity range over the past few years, FUJIFILM created a new blueprint for wide-format printing and the company has put a huge amount of investment and imagination into every aspect of the design. With feedbacks from their customers’ needs and by bringing in industrial design specialists to work with their own FUJIFILM Design Centre in Tokyo, the company has created a range that offers exceptional price/performance, redefining print ROI whilst resetting the expectations around ease-of-use. The range brings new meaning to the value and versatility of these types of printers, as well as looking elegant and stylish. Red Dot’s expert jury said the Acuity Prime was a machine in which user-friendly and practice-oriented flexibility teams up with impressive efficiency and performance.