Roland DG study finds print industry cautiously optimistic about future

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A Roland DG study conducted on more than 340 digital print companies in the UK in November 2020 has revealed that despite the ongoing global COVID-19 pandemic, the industry is currently cautiously optimistic about its future. The study polled digital printers across a range of sectors including sign and graphics, textile and apparel, vehicle and fleet graphics, promotional items and gifts, print and copy services and interior decor. It discovered that their most common three year business goal is increasing their production capacity, with over a third (36%) describing it as their ‘key objective’. A further quarter (24%) of respondents described ‘expansion’ as their key business objective over the next three years. This includes expanding into new applications or markets with existing devices (9%) or into new technologies/devices such as fabric or UV (9%).