Burger King rebranded first time in 20 years with new logo

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Fast food chain Burger King has unveiled its retro new logo, its first rebrand in 20 years. The logo is almost identical to an old logo of the company from the nineties. It changed its yellow, red and blue logo, introduced in 1999, and reverted back to an old look which they used in the 1990s—similar to the company had in the 1960s. The announcement signals the company’s commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colours, flavors, and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability.