Mumbai edition of Media Expo 2021 moves to May

As the COVID-19 vaccination drives go on at jumbo care centres in Mumbai, all trade fairs scheduled at Bombay Exhibition Centre (BEC) in March have been pushed ahead. With a comprehensive safety concept under the ‘MFISafeConnect’ standards, Media Expo Mumbai will open its doors to the industry from May 20 – 22, 2021.

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The positive development of the roll-out of vaccines across different parts of the world has noticeably improved business sentiment in 2021. Drawing attention to innovations prompted by the pandemic in OOH, ambient and transit media, the 47th edition of Media Expo will define the road ahead for indoor and outdoor advertising in India.

Coupled with enhanced resumption of economic activities, rise of programmatic DOOH, touch-less and digital display formats and disruptive omni-channel marketing trends prompted by the new normal, the corporate and advertising world has its eyes set on Media Expo, to discover tools and innovations that will lure customers and make their marketing channels more effective.

Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd, said, “Moving the show ahead is a necessary step that in turn will create favourable conditions for business-exchange”. On the changing trends in 2021, Raj added, “Change is the only constant – and who better than brand marketers and advertisers to recognise this as they constantly evolve and re-innovate strategies to attract customers.”

Raj continued, “The changes brought about by the pandemic will cause a major shift in consumer touch points and it is highly crucial for the printing, signage and advertising industries to come together and understand the new-age requirements and trends of their buyers. As organisers, we aim to create a safe and conducive environment to support this transition. We are working in close co-operation with venue authorities and service providers on next steps and look forward to welcoming the industry ‘in-person’ once again.”

New Delhi edition on schedule

Slated to take place in the scheduled dates, the New Delhi edition of Media Expo will be held from September 3 – 5, 2021 at India Expo Mart Ltd, Greater Noida, Delhi-NCR. Indisputably being the top choice to network and source innovative advertising and signage solutions, the 2021 editions of Media Expo aim to once again re-unite the creative chain of Indian advertising industry under its roof.