Floor graphic campaign at Birmingham’s busy Brindleyplace encourages people to follow COVID-19 restrictions

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Brindleyplace is a popular meeting point in Birmingham, which is normally packed with offices and corporate spaces. The area underwent a campaign to encourage people to ‘#RediscoverBrindley’ following COVID-19 restrictions. Ollywood, a full-service custom woodwork, installation, signage & graphic company based in Newport, used Drytac Polar Street FX to create the project that required durability and safety on wet surfaces. The busy area has been transformed with a giant floor graphic created using Drytac’s durable outdoor floor media. Grabbing attention, the 35m-long floor graphic serves to direct pedestrians to nearby restaurants and attractions including the Ikon Gallery and SEA LIFE aquarium.

In addition to requiring the durability to withstand heavy foot traffic including high heels, the floor graphic had to be securely installed between two water features.