Multiplatform social distancing campaign called #StayTheFFHome

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Freeform, a multinational basic cable channel owned by Walt Disney Television, unfolded a multiplatform social distancing campaign called #StayTheFFHome, encouraging young adults to stay home across America. The campaign featured talent across the cable network we well as OOH, on-air and social PSAs telling people everywhere to #StayTheFFHome. Through the use of social content, #StayTheFFHome aims to distract, educate and entertain fans while creating a sense of communal viewing. As part of the campaign, the network aired a special marathon of Freeform’s breakout comedy series, aptly titled ‘Everything’s Gonna Be Okay’ featuring a live social talkback with the series’ talent on Twitter and Instagram Live.