JCDecaux Australia runs a campaign to thank COVID-19 workers

Using its own OOH media specialists and in-house creative team, JCDecaux Australia launched a campaign across its network to thank essential COVID-19 workers which consisted of doctors, nurses, pharmacists, teachers, aged care workers, childcare workers, farmers, supermarket and warehouse workers in the country. Concurrently, the company has also launched an initiative to promote the use of local businesses, tying up with Broadsheet Media on the OOH campaign that helps to show businesses that are pivoting, such as restaurant offering takeaway, during the pandemic. The campaign urged Australians to ‘stay connected’ even if they are separated from friends and families, educating around the mental health benefits to speaking to people over digital platforms and the phone.