Amazing Print and Media upbeat about their success even in corona times
New Delhi-based Amazing Print and Media, a division of Kuldip Enterprises, has been a household name known widely for trendy and innovative signage solutions. The company knows what it actually takes to succeed during the unprecedented times of corona. That’s innovation! Ekamjeet Singh, Chief Marketing Officer, Amazing Print and Media, tells Sign & Graphics how they achieve it.
The market went down into a worst ever crisis at the outset of corona breakout. Now the normalcy is regaining bit by bit. Amid such unprecedented times of market crisis, Amazing Print and Media keeps sailing across trouble water. “That’s true everything was at standstill in the months of March and April. But not today! What all that makes us act, regain our momentum, is the innovations we work on and produce as unique signage solutions to market and promote brands,” says Ekamjeet.
He continues, “It was not social distancing signage or graphic works we take up during this COVID-19 crisis. We work for various turnkey projects for retail players that would help them regain business when we are in the unlocking phase.” Ever since its inception around five decades back, Kuldip Enterprises has been closely partnered with a number of big corporate players. Even today, they have corporate biggies like Samsung in their clientele.
Production facility
Equipped with a line of high-end printers/machines, the production facility of Amazing Print and Media is of 10,000 sq ft in area, backed by a strong team of 150 sign-making professionals. The machine portfolio consists of a Keundo M-5000 roll-to-roll, FUJIFILM Equity EY, two HP Latex 360 systems, Dilli UV hybrid, HP Scitex XL1500, a thermo forming machine and others. “Now our clients are going a little bit slow for outdoor applications. Hopefully, everything will be alright by December,” observes Ekamjeet.
Pan-India circuit
Amazing Print and Media is one of the two verticals of Kuldip Enterprises. Another vertical, Global Display System, is designed exclusively for producing POS/POP sign systems and related items. The company has channel partners all across the country. “We keep certain parameters which every one of our channel partners should fulfil, particularly about their machine portfolio. We tie-up with them to help us execute any of our projects in any part of the country,” informs Ekamjeet.
“We have a branch in Navi Mumbai, which is especially for production of router-cut signage systems. Our fabrication units work almost round-the-clock, providing our customers with unparallel designing facilities, maintaining the highest quality standards, assuring their utmost satisfaction,” says Ekamjeet, adding that they always look forward to further expansion of their branches and client base.
When asked about the latest landmark project that Amazing Print and Media has recently executed, Ekamjeet points out the pan-India Samsung Note 20 launch campaign. He says that the campaign was quite exciting for its scale and challenging for being executed during the unprecedented corona time.