Colorjet invests Rs 25 million in production of unique Oxyvent face masks to combat COVID-19

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Responding to the current need in fighting COVID-19 and appease people to wear unique face mask, Colorjet Group has launched Oxyvent, a designer face filter brand that comes with creative prints on it. Oxyvent face filters are unique adhering to safety standards with creative design prints encouraging people into wearing them. The products feature safety multilayer made of 100 percent cotton with 120 TC and melt blown material with moisture control anti-bacterial finish achieving a strict 95 percent bacterial filtration efficiency (BFE). The designs are digitally printed on the fabric with Oekotex approved inks making the masks fit for human use and ecologically compliant. At the launch of Oxyvent face filters M S Dadu, Managing Director of Colorjet Group said, “The vision to create a cloth-based protection filter which provides superior filtration, yet being highly breathable was key to the innovation. As masks would become the essentials in the coming days, a fashionable yet fully functional air filtering mask is the need of the hour. We have conceptualised a hand crafted fashionable necessity that provides safety while encouraging the fashion it has yet to set. Committing to our core design values of being economical, efficient and ecological, we are using our own renowned international digital textile printing technology.”

For the venture Colorjet has earmarked an initial investment of Rs 25 million and aiming to print 100,000 filters a day. The company has installed direct-to-fabric, dye-sub, direct-to-garment and laser cutting & finishing machines native to the group and in partnership with Japanese technology for the project. To bring in international designs and styles to life, Oxyvent has collaborated with renowned Web-2-Print workflow solution provided by Early Vision from Israel. “For mass customisation of our designer face filters we needed an end-to-end workflow solution for our manufacturing. To achieve this we have collaborated with Guy Alroy of Early Vision as our pattern cutting solution provider because of its intuitive, easy-to-use tools and functionalities. Its insight into implementing Early Vision down the road, to enable efficient workflows for mass customization and on-demand manufacturing makes it the best in the industry. It will also minimize errors in communication with our partners, hence, saving time and costs,” mentions Smarth Bansal, DGM Product & Brand, ColorJet Group. For the print designs, the company has partnered with Emma Tranchini, a renowned Italian fashion designer and Niti Singhal, the native couturier of the New York Fashion Week fame where she displayed her range of apparels that were digitally printed on Colorjet textile printers.

Oxyvent is also attempting at bringing its designer masks into corporate culture and has tied up with several leading brands to customise the masks as per their branding needs. The whole range of products comes for men, women and kids, and can be explored at: www.oxyvent.org.