Driving essence and beauty of Maldives through Italian outdoor campaigns


Maldives Marketing & PR Corporation (MMPRC) has launched an outdoor brand visibility campaign in Italy to promote the destination. Through the campaign Maldives promoted as the most desirable tourist destination for the Italian market. The campaign carried out on 350 screens in 14 different airports in Italy displayed the beauty of Maldives through video ads. Renowned travel agency Alpitour in Italy, which caters the highest number of tourists to Maldives with 2000 agency offices operated throughout Italy, portrays the essence and beauty of Maldives on window displays. Moreover, a tram in Milan had also been wrapped with picturesque photos of Maldives for tourist. MMPRC will continue marketing campaigns focusing Italy throughout 2020.