Drytac offers right graphics media for captive audience

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When it comes to captive audience for branding, one can’t get much more focused than an elevator—exterior or interior. Brand may only be exposed to the display for a few seconds at a time. It means it must have an immediate impact. But if it gets right, there’s incredible potential for engagement. Elevators, situated in environments such as airports, hotels, casinos and convention centres, offer a great opportunity for semi-permanent advertising campaigns or displays. In this, Drytac SpotOn White, for example, is ideal for short-term elevator graphics. This printable vinyl is designed for use on smooth interior surfaces such as the metal box of a lift. It is compatible with UV, latex, solvent and eco-solvent printing technologies, and is available in clear or white, matte or gloss finishes. (Authored by Brad Haupt, Regional Sales Manager, Drytac)