Glow in dark billboard at Los Angeles

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DDB San Francisco, an influential and marketing network, recently unveiled an energy conservation billboard that glows in the dark. The agency worked with Energy Upgrade California to show that Californians can be ‘Better Off’ when lights on billboards are turned off at night. The two companies took over a billboard in Los Angeles on Interstate 405 to demonstrate that together we’re #BetterOff. They arranged to have the usual lights on the billboard turned off for a night to create an alternative ad supporting the Energy Upgrade California initiative on top of the existing advertiser’s message, without the use of electric power. Using a special solar powered material, the Energy Upgrade California message illuminated after the power was turned off, taking over the existing billboard once it became dark outside. The #BetterOff billboard emphasized the need for every Californian to make an effort to save energy. The billboard’s regular ad was for McDonald’s chicken menu items.